Creative Design & Digital Marketing Agency.

Core.

Meaning.

core noun [C] (CENTRE) the centre or most important part of something

We are a full service creative agency, that works with small to medium size businesses to help manage and improve the effectiveness of their marketing.

Whether it’s your brand design, website design, digital marketing, brochure design or any graphic design, we want to be part of all your marketing. As a leading digital marketing agency, we aim to provide you with sales winning marketing services.

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We can be your most important part.

Marketing is a vital part of any business (unless you get a wealth of referrals from customers) so you need to choose a marketing agency wisely.

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Having been established since 2001, we can show you a long track record of marketing for small to medium sized businesses, that have flourished to larger businesses.

The people behind Core.

We are Core Design Communications Ltd, also known as core website design, or core 365 web design, a two director digital agency that operates from a home office. When we refer to digital or digital marketing we mean web design or SEO work.

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We don't need a flashy office to work from, just our great website that brings in fresh customers and referrals from our lovely clients.

We believe great design, branding and marketing, should be available to all small and medium sized businesses.

We can do this because we work from our home office, so we are at least 30% cheaper for like to like design work compared to other agencies.

Branding Agency.

From simple logo design, to more strategic projects for start ups or businesses moving up to the next level, we’ve worked across many industry sectors to help businesses
of all sizes get their branding created and established.

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Planning.

You may simply want a logo created that emphasises your business service, or you may require branding work that may start with generating a business name, tone of voice of communications, imagery, a story behind the brand, colour palette and look and feel.

If you get this in place at the start or early years, this will help you as a business communicate easier and better with potential clients.

Planning Roll Out.

Once the branding is ready to be rolled out, there will be other communications to be considered - we can create all these items saving you time and money.

Alternatively, a set of guidelines can be produced for use by external suppliers.

Custom Web Design.

We use the WordPress platform to custom design most of our sales winning websites.

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Custom WordPress Web Design Specialists.

We design small brochure/information websites, to larger corporate style sites, as well as fully planned, written and designed SEO (Search Engine Optimised) websites and Ecommerce websites using WooCommerce.

Easy to Use Content Admin System.

We can set up an easy to use content admin system with a simple to use page editor for clients who want to edit their websites.

We even give a full tutorial at the start in how to use it.

Website Hosting & Maintenance Back up.

We host our websites on our premium server in London, UK and give a maintenance back up to ensure the smooth running of your website, so our clients don't have to worry or spend time on things they don't need to.

Graphic Design Agency.

We know a lot of marketing is done digitally, but there are times when you need a brilliantly designed alternative like a stationery item, a sales brochure or things like infographics.

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Bring Your Visual Communications to Life.

Our lead designer has over 20 years experience in designing exciting visual communications. Don't use an inexperienced designer who can just about put something together, use a designer who thinks about what you are trying to achieve and can creatively interpret your brief with less hassle for you.

We Take the Faff out of Graphic Design Projects.

Whether you already have a vision or we have nothing but a blank piece of paper, we approach every project with the same level of enthusiasm.

With our level of experience, whatever you need designing, we may already have knowledge of your service sector, industry sector or product.

Print Communications.

We have been designing print communications for over 25 years. It still is a cost effective way to communicate with potential clients but it has to be integrated with a marketing plan and other activities.

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Our Print Passion.

We love the feel of tangible printed communications and your customers will also, so don't forget about them when you are thinking marketing.

Our Experience Will Save You Money.

We know our CMYK's to our pantones, silk paper to gloss paper and A4 print presses to B2 sized print presses. Having this invaluable knowledge has enabled us to gain a reputation of producing cost effective print communications over many years. This knowledge enables us to advise and plan the best way to print and produce items within a set budget.

Digital Marketing.

Your digital marketing should start with an effective, well planned website and should expand to content production, SEO (Search Engine Optimisation), Pay Per Click advertising and social media.

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Get a FREE SEO Check

It’s No Good Having a Website if No One Can Find it.

We can help you devise a plan with cost examples for marketing your product or service using these digital channels.

We Are Your One Stop Shop for Your Digital Marketing.

We design all our websites in house, as well as generating search engine friendly content if required and planning further SEO work such as link back campaigns and pay per click campaigns.

Creative & Reliable.

Core Design – we are your local Web Design Coventry

Core Design are an expert and creative Web Design Agency and Digital marketing agency based in Coventry formed in 2001, aiming at offering custom web design coventry, branding design as well as internet and digital marketing services to clients in Coventry, Nuneaton, Rugby, Warwick, Leamington spa, Solihull, Hinckley and the county of Warwickshire in general.

Our web design agency has a vast experience of designing and web developing websites that projects our customers brand and boosts their internet marketing.

Our fully trained graphic designers skills enables us to design and brand websites that reflects our clients brand image. The graphic design and brand image that we design then follows through on other printed marketing literature like brochure design, annual report design,book design in fact any publications design.

Our full Digital marketing service is completed by offering our printing services of brochures, sales packs and any publication that you may require as well as stationery include things like NCR Pads as well as exhibition graphics and stands.

As a full service Digital marketing agency we need to also be able to create Brand styles which we use our Graphic design and general Marketing experience for.

You see as well as getting results through a clients web design there is often a need to market a client and their business through printed literature and print advertising.

It is our graphic design skills that we use to make your business look better than your competitors through your Branding and all your Marketing communications. The internet has become a competitive place so you need to look for ways to not only be found but to stand out.

The aim of everything we do, including our custom web design, is to produce a creative and well designed website that gets you results. Of course this is then enhanced through other digital marketing and design and print of things like brochures, flyers, sales packs and other publications.

If you have a website and feel you are not getting the results from it that you think you should we can provide you with a FREE SEO CHECK.

Our FREE SEO check includes 3 main sections however there are many actual elements that we check.

The first is to check the performance of the website including things like the load speed of its pages and technical things like correct tagging of titles and images.
The second thing is to review the sites content compared to the websites keywords. The third thing is to review the offsite activity like social media factors and back linking.

If you have decided you need to change your current website through arranging a website redesign or you are planning your first website and having searched through a search engine using a search term like web design Coventry, web design Warwick, web design Leamington Spa, web design Nuneaton or web design Rugby, web design Warwickshire or brochure design I trust you will get a list of web design agencies in Coventry and under these other locations – so what do you need to look for when choosing the best web design agency for you?

We would advise as a starting point maybe look at the track record of the potential website design agency. There are many freelance web designers that have no track record at all of giving good internet marketing advice, they just supply an off the self website builder service with no planning or thought behind it. We would advise to avoid these web designers at all costs as it may well be wasted money using them.

Secondly we would advise to meet up with a potential web design agency first to make sure they understand your business, this is important to both parties, understanding is the key to advertising any business though whatever type of media.

Then find out if the web design agency will review your competitors, this is important because if they know who your competitors are they can make sure your website and internet marketing is better than your competition.

Find out and ask for a proposal of the web design and ongoing internet marketing plan for your business including expected costs and returns.

If the web design agency cannot provide a marketing plan then I would avoid them, a good web design agency will invest their time and efforts into a clients business to bring them the very best results they can.

Their detailed plan will highlight this.

Whether it’s a simple custom web design or a fully featured WooCommerce web design, a marketing plan is essential, after all, as we say, if you do not know where you are going – how will you get there?

Being a creative digital marketing agency we approach things differently when we manage our digital marketing projects, whether it’s for web design or print communications. With our knowledge and experience working in the graphic design, web design and digital marketing industry since 2001, we can involve our clients from start to finish for the web design or graphic design process or are as easily comfortable planning and doing the whole process.

We give FREE Web Design and Graphic Design Quotes.

Whether you are launching a new business or want to take your business to the next level we think you cannot beat our packages of web design and graphic design, in fact we can offer the complete package to market and make your business successful.

As a professional digital marketing agency we can offer something we don’t think others do, because we are a full creative agency we offer all different marketing services including our graphic design to design and print items from logo design and stationery items to promotional sales packs and brochures and to complete your branding things like signage and exhibition graphics. The advantage of this is that you do not need to contact and employ different agencies for all these services you can get these all under one roof.

Why you should have a custom web design?

The main reason we design websites is that a company wants to promote and sell its products or services. Our web design coventry service can be your main marketing tool or just a part of your business marketing strategy. We have found that our web design coventry service is chosen a lot of the time as the main marketing tool because in reality it is the best value for money marketing a business can have.

If you are a business selling to another business (B2B) unless they already know you they would expect you to have a website. Our web design coventry service is a cost effective way of creating a live advertising tool and information giving tool that will get you sales and can be an information hub about your services as well.

What makes Core Design web design different?

We see ourselves a bit different from other web design Coventry agencies in that we can offer a full branding service with our custom web design. Branding helps you look better and sets you above your competitors.

There are many self publishing web design builder platforms that uses templates and pre exiting pictures and images which means everyone end up looking like each other! Our custom web design service is created specifically for you and your business, it will highlight and sell all the benefits of your services or products rather than just advise of them. Branding a business along with our web design service can even start with the development of the name of the business, it can also include logo design as well as designing graphics to be used in the web design and then can be further used in other graphic design work for other marketing items.

So if you have a business to launch or want to go to the next level Core Design as a leading Digital Marketing Agency are fully equipped to offer you all the digital marketing support you need from branding your business to web design, internet marketing and digital marketing through to offline printed marketing materials that utilises our graphic design skills.

How we get you the best website design results!

When you employ us as your digital marketing agency for your web design coventry you also get a vast knowledge and expertise of knowing how to get your web design coventry in the top results in google and search engines.

If you are a Coventry business then it is highly likely you will need your web design coventry to be found under local coventry searches. To get your web design found under coventry searches takes experience and knowledge to do this effectively in terms of costs and results, that is why it is important to use a professional digital marketing agency like ourselves.

Through using us at Core design as your Digital Marketing Agency we can include our highly successful method of doing this with our web design coventry work including onsite optimising your website design from the start of the web design project.

Find a Professional web design agency

Choosing a professional web design v a freelance web designer or a company using website templates will give you the results you want.

What we mean by this is choosing a professional web design should include a custom design website that sells all your companies best points and projects your business in the very best light possible.

This sounds obvious, right?

Well you would think this is obvious but nowadays it isn’t standard practice due to the desire to design cheap website design options instead of professional web design.

We believe this has come about through the advent of do it yourself web design platforms that offer pre template web design layouts. These are cheap web design packages that has created a very low cost web design service. Some businesses see these enticing prices as a good web design option with little outlay but what are you getting for your cheap web design package?

Normally its nothing more than a web design template that comes with pictures and text already in place depending on what your business is or a template for the customer to fit in their text and pictures. But unlike a professional web design service there is no thought gone into this.

A professional web design will take into account what the potential customer wants to find out about, the web design will display this in an easy to use manner projecting a professional image of your business.

With professional web design our customers get options and features that can give the website the wow factor.

Ecommerce website design Coventry.

If you have products to sell directly to business or the public then it makes sense to sell your products through an online shop with an commerce website design. Our Ecommerce website design is a LOW COST web design service using WordPress and woo commerce and Magento platforms.

Core Design Communications specialise in professional web design, graphic design, branding & digital marketing.

We are a full service Digital Marketing Agency for Coventry, Warwick, Leamington Spa, Nuneaton, Rugby, Solihull, Hinckley, Burbage, Southam, Stratford upon Avon and all of Warwickshire.

Call us today on 024 7660 1351 if you need any advice about having a new website design.

The Internet Marketing Process.

Core Design are a leading Digital marketing agency company that works with local businesses to improve their internet marketing through custom web design mainly on the wordpress platform, graphic design skills and SEO – search engine optimisation skills and knowledge.

To get your internet marketing,web design or graphic design project off the ground we have a process to follow. Firstly we get to know your business so we understand what it does and offers, we then review your competitors, we obtain a brief or understanding what you want in your marketing, show you examples, give a written web design proposal or graphic design quotation before even starting your marketing project.

As a Digital Marketing agency we like to meet up with our potential client and get to know your business and what you’re aspiring to and the goals you want to achieve in the future but this can be done through other means.

We do this because every business have different plans and aspirations for their web design or graphic design based project. Web design companies or graphic design agency’s do not always do this, but we think being a leading Digital Marketing agency this is what gives us a great advantage.

Understanding why and what you want to achieve through your web design or graphic design work like a brochure design is important because the usage of a brochure for instance might not be to gain instant sales, it might be to be informative and to build up an ongoing relationship whereas an Ecommerce website design will be to drive up sales.

A website might be used to give information only or to obtain subscribers or even as a booking reference point. Offering voucher codes and other sales tools a website can be also used to obtain important data from people signing up.

So by us understanding your business and your aims at the beginning, it will all be taken into consideration and acted upon within the web design or other digital marketing project.

With this in place our creative web design agency can start establishing the right and proper web design or plan you a digital marketing campaign that uses our graphic design to get you extra valued business.

We will review your industry sector reporting back on who we have found to be your main competitors. If you know who your main competitors are we can review their website design and and online presence straight away.

We can also review their branding and print marketing within our report.

Doing this exercise enables us to understand your industry sector in more detail which in turn makes any recommendation that we make easier as its from a point of understanding. We can quickly become very knowledgeable about you and your competitors. By having this knowledge we can advise of the best way to get above your competition in general digital marketing and specifically in web design.

We then can guarantee that we can design and deliver a website design that meets your expectations.

Web Development.

We at Core web design Coventry have many proven years of success that follows a common sense approach to delivering a successful web design project. Our experience in web design has led us to being one of the longest established digital marketing agencies in coventry.

To enable us to be around so long it has been essential that the website we design and produce fulfils your requirements, branding guidelines and your expectations in general.

From our previously mentioned web design and marketing review we then can talk through what aspects/features that you may want to include in your web design as well as what type of content to include.

This is the same process whether it is a brochure type web design or an Ecommerce web design.

Once we have confirmed this we then can give a quotation for the web design work based on this so you know exactly what you are going to get. You can search web design prices on the internet and you may find some web design packages prices that give you a price for setting up a template website and will be cheap or should be cheap web design. We at Core design as a leading digital marketing agency you can see we only quote on custom web design so your web design is completely branded and designed for your business.

There is no way an agency can work on a strategic SEO plan without fully understanding your business, your industry and your competitors.

Starting the web design work.

Having received the content from you or having written the content for you ourselves we start out at designing the home page of the website.

The home page of the web design creates the style of the whole of the site so this needs approval from the client before we proceed further with the other pages. We then work on the rest of the web design page to page and aim at completing websites within a 4-6 week period from the time the home page design is approved. This cannot be guaranteed because there are lots of variables that can affect this but be assured if you have a deadline that your website is required for we have ways of completing the site so it’s a useable website for the function of the deadline.

We aim to achieve a fully branded website with various functions and features for you, to convert visitors into potential customers and is built to rank organically in Search Engines.

Starting the graphic design work.

Assuming we are designing a brochure or an annual report, having received your text and photos to be included or after we have written the copy ourselves we will design a proof.

For a brochure or annual report we will design a cover design and an inside spread of 2 pages for instance.

This enables the client to see what the style or branding style we are proposing. Once this is approved we will go on and design the whole brochure design or catalogue design and show a proof of it.

A brochure design for instance can be done in around 3-4 weeks.

Call us today on 024 7660 1351 and have a chat about what we can do for your internet marketing.

How to Get traffic to your website – it’s called SEO.

Once we have designed a web design for you we need to generate business and traffic to it. We at Core Web Design Coventry a leading digital marketing agency we can fulfil all the digital marketing principles that is required to generate visitors to your website.

Having an online marketing plan is just as important in most cases as the website. As a long term investment that will always be an asset to the business we suggest organic SEO packages.

What is Organic SEO?

Organic SEO work is the work that makes your website more prominent in search engines for a range of related and targeted keywords.

Using a range of different industry processes we will work towards ranking your website higher than your competitors for your most competitive keywords.

Organic SEO does take time, for local campaigns we advise it takes around 3 months for your website to show true ranking on Google.

Local SEO.

Being a leading Coventry digital marketing agency we have a whole host of clients in Coventry that have required their web design to be found locally to other Coventry people and businesses.

To do this for our clients this is known as local SEO work.

Being experienced in this type of digital marketing to start your business should have a verified Google My Business account. Having this account gives your web design two local opportunities to be found on Google, one in Google maps listing and the other in organic searches.

Being a google expert we at core design can set an account up for you optimising it with the keywords that we may have set when doing our onsite website optimisation work. Having an expert like us do this for you will guarantee it is set up correctly giving Google all the information it needs to list your business. With Google being the main search engine this is a must for any business for its local SEO work.

Web Design and Google Webmaster Tools.

A fundamental part of any SEO (Search Engine Optimisation) is to set up a reporting tool on how the mechanics of the website is working. Website pages links can sometimes break within the website,or some error is thrown up, setting up a Google webmaster tool allows for such reported errors to be communicated automatically.

What is Pay Per Click?

Pay Per Click, often abbreviated as PPC, is an alternative way of your website being found and listed on Google. This process has the advantage over organic SEO in that it will start generating you SEO traffic straight away. Pay Per Click is bidding an amount of money to show your advert in the searches against certain keywords and phrases. When the advert is clicked upon it will cost the bid price at that time for the click referral.

Our digital marketing service includes setting up campaigns for our clients after deciding on a monthly budget based on the agreed keywords to be found under on the search engine.

If you have an Ecommerce web design and you want to market your products on Google we can also explain and set up Google shopping ads as part of your pay per click campaign.

External link building.

Link building is the process of getting other websites to link back to your website. The point and advantage of building links is it drives referral traffic from them and increase their site’s authority.

This is important because Google’s algorithm are always changing, but backlinks remain an important factor in how every search engine determines which sites rank for which keywords.

Building links is a major part of search engine optimisation (SEO) because links are a signal to Google that your site is a quality resource worthy of note. Therefore websites with more backlinks tend to earn a higher ranking, a higher ranking means your website will be higher up in searches for its service or product.

Call us today on 024 7660 1351 to discuss we can generate traffic to your website.

What is a Successful Website Design?

Ok so once you have a customer visiting you web design you would like to make them do an action action like, make an enquiry through the websites enquiry form, sign up to request more information or call you etc.

Having a web design that is easy to use, has all the modern features and displays on all devices is crucial to a successful web design.

Responsive Web Design.

Responsive Design is the latest way of creating your website so it displays correctly on all types of mobile devices. We have vast knowledge on how best to implement this for our clients.

The fact that mobile devices are now used more than desk tops to access the internet means it makes total sense to design a website as Responsive.

However just as importantly the website also has to be engaging as its known that many visitors click off websites within just 3 seconds of coming onto them.

So you must guarantee that the important information is seen straight away and is presented in the right manner.

WordPress Web Design.

There are many types Content management Platforms, web design agencies and digital marketing agencies usually have their own preference working with a maximum of 1 or 2.

We at Core Web Design regularly use WordPress because of the amount of additional plug ins available and the great support network it has.

We choose WordPress most times if a client wants an admin function for their website design because it is fairly easy to teach to a client. We also use it because it allows for added features that keeps the visitors attention that in turn makes the website design popular.

Keeping Your Website up to date is Critical.

Updating your website content regularly also helps for a successful website design. It gives a reason for a customer to return knowing something different will be on the website and Google likes new fresh content on websites so is good for SEO.

Easy to use Admin System and Tutorial.

So to enable our clients to update their website easily and regularly we set our websites up with an easy to admin system and page editor.

We can also give our clients a tutorial in using the CMS admin system when the website is launched so they feel confident that they can make changes and additions without worrying if they have done something wrong.