Stand out. Get results.
Since 2001, we have been creating strong brand identities for small, to medium sized businesses, across many sectors.
A name, term, sign, symbol or design, or a combination of all of these, to identify the goods and services of one seller to differentiate them from those of other sellers.
In more detail, branding is a business process that is planned, specific in nature and integrated throughout the company.
Whatever it means to you, getting your branding strategy wrong can be costly.
In an ever increasingly competitive marketplace, in whatever sector you are in, a lacklustre brand will fail – the importance of branding is paramount.
Keeping your branding fresh and relevant to your market is crucial.
Another reason for rebranding is that brands now need to perform across an ever-changing array of media, devices and personas.
Something that was inspiring a few years ago, now may now look out of date.
Creating a rebrand will re-energise your branding to reach new customers and re-engage existing ones.
Branding Identity or Corporate Identity.
A corporate identity is the visual, outward expression of the corporate brand.
Branding/corporate identity can be split into these parts:
This includes such things as logos, letterheads, uniforms, stationery, packaging designs, etc.
This refers to the various marketing mediums like websites, brochures, advertisements, mailers, commercials, press releases, public relations… anything that communicates with the general public.
This encompasses the internal values and characteristics of the entire corporate culture and the employees who make it up.
You may simply want a logo created that emphasises your business service.
Logo design or redesign will normally be the start of your branding work. This work can be extended by creating your Logo guidelines.
Logo guidelines are essential for brand consistency for internal staff to follow or external agencies to use. We will supply the finished logo in its various formats for web and print and supply with its pantone and CMYK values.
We will have a brief chat through what you’re looking to do and from that we'll be able to advise on how we can best help you.