Branding for Small Business.
Many people think Branding is for larger companies but it really isn't. Ok, when we think of brands we think of Starbucks, Amazon, Apple, Coca Cola but never about a small business. But Branding is as vital to a small Business and getting it wrong can be costly because you will need to re do it some stage.
There is always a story behind a small business, developing its brand tells its story and the owners vision of it.
Branding for a small business isn’t that much different for branding a large company.
The basics of branding for a small business include the following:
The Business name title
The name of the small business is very important. Often the name along with a logo is the first thing potential customers see.
To decide on an name you need to know from the start what sort of image you want to project. For instance, you may want to look modern, up to date and funky - so to project this, choosing a name that is not standard would help to communicate this.
USP (Unique Selling Point or Points)
By listing the USP of your small business will help in getting a clear vision for your brand. For instance, often being a small business you can be more personal or quicker to react than a larger organisation, so these would be two USPs for your small business if this is the case for you.
The design of the logo will become the symbol of the business. For instance, a logo will be one piece of marketing literature whether it's in print, or on the internet.
We have a well established process of designing exciting logos for our clients whether they are small business or larger wanting to go to the next level.
Colour is one of the most noticeable components of a brand.
It plays a major role in how a brand is perceived, it helps with it being recognised and remembered and it has the potential to attract the right kind of customers that a small business will want to attract.
The psychology of colours in branding is something we will be writing an article about later.
So why is choosing the right imagery important for branding a small business?
The answer is, as with colours, they will make a connection with potential customers. For a small business every potential connection is important and so in the process of branding for a small business, the imagery will help towards making a contact and then building brand loyalty.
The importance of correct imagery in branding is something we plan to write an article about in the future.
The typefaces chosen to use have the same importance in branding for a small business than anything else and can have a huge impact on the way your brand communicates.
After all, it's not just what you say, it's how you say it. By choosing fonts that reflect your brand's values such as being fun, modern, classic, formal, the right font will attract the right type of customer.
Tone of voice
A tone of voice in branding for small business, is also not what is said, but how it is said, referring to what is said through written text and not spoken word.
A tone of voice both embodies and expresses the brands personality and its set of values. A brands tone of voice should be distinctive, recognisable and unique.
When branding for small business this can be difficult in trying to make yourself unique, but by getting it right, will help build your brand to be trusted and recognised for what it stands for, over and over again.
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We will have a brief chat through what you’re looking to do and from that we'll be able to advise on how we can best help you.