On some searches for a product like a washing machine, you will sometimes see picture adverts appear at the top of the listings page or to the right of the organic search listings.
We often get asked how can I get my products to be listed here.
The answer is that you need a professional who knows what they are doing because this specialist work that done wrongly will be waste of time and could cost you more money. This work is as specialised as SEO work.
Firstly you need to know the listings are known as Google shopping ads.
To create your shoppings ads takes 2 steps.
Step 1. You need a product feed created from your website to upload your product details to your Google merchant centre.
Google Merchant Center is where your product feed is. This is where the details of your products is organised in a format Google likes.
Step 2. Adwords is where your shopping campaigns are created and where you have your budget set, you manage your bids here, gain insights, and make optimisations built on the performance.
The setup and management of Google Shopping ads is quite a bit different from setting up traditional text ads.
With text ads, you’re creating campaigns, ad groups and ads that are focused around keywords that you choose.
With Google Shopping ads, Google determines when your product listing ads show up. Google looks at your feed, your website, and your bids to determine what search queries trigger your ads. Because of this, setting up shopping Google ads has some strong similarities to SEO and so needs to be done by a professional.
If you are thinking of having an ecommerce website and have products that need marketing nationally then Google ads could be the answer for you.