The term SEO stands for Search Engine Optimisation, we’re assuming by now you may have come across the term, but do you know what is it really about?
SEO work (Search Engine Optimisation) involves increasing your websites visibility by achieving higher ranking positions within search engines, such as Google.
As a digital marketing agency it is probably the most requested service because it directly impacts on your results from your website
Everyone wants to be on page 1
Most internet users will start with a search engine. With over 40,000 search queries processed every second by Google, it is the most popular search engine taking the majority market share from Yahoo and Bing.
Getting to the first page of Google’s searches, with over 62% of searchers clicking on the first-page links, makes total sense that everyone wants to be on page 1.
Being in the top 3 positions in the searches dramatically increases the number of visitors.
We have many years experience of getting sites listed on Google under local geographic searches and national searches.
Full Service SEO
On-site optimisation prepares your website for search algorithms and users. It is the basis of what search engines use to rank your website in searches.
On-site optimisation is the process of making your website appeal to both search engines and users. It reviews and improves both the public face of your website and the behind the scenes coding and technical set-up that only search engines see.
On-site optimisation is the foundation of any SEO work. If your website does not have any on site optimisation then arranging any off site optimisation work will be very quickly diluted.
The process will vary from website to website. If you are in a competitive market online, then the amount of work required will be higher than in a less competitive area for instance.
Off-site optimisation is external work required to an extra boost to your positioning in search engines.
Link building is a large part of off-site optimisation work.
We have many avenues to use for your link building campaign which will be advised at the outset of any work we do.
Off-site optimisation can be one off and be reviewed after but because of the nature of it, it is normally done on a monthly basis.
With every campaign we undertake, we believe in clear communication & transparency in what we quote on
We believe this is key to building a long term business relationship with our customers.
So for on going SEO work we will review results and let you know what the next plan of action is for every stage of the SEO work.
By setting up website analytics, we will be able to show you the number of visitors to the website, even things like how many visitors went onto which page etc.
GOOGLE AND SEO COVENTRY
If you are small business that has most customers locally then local SEO work is a must.
As part of this work your business should have a verified Google My Business account that registers your business on Google search and on Google maps so thats 2 opportunities to get your business and website seen on google.
Being a google expert we at core design can set an account up for you optimising it with the keywords that we may have set when doing our onsite website optimisation work. Having an expert like us do this for you will guarantee it is set up correctly giving Google all the information it needs to list your business. With Google being the main search engine this is a must for any business for its local SEO work.
As we speak Google is adding new features all the time to the Google My Business account, the latest being adding a post to your listing. The post can be about an event or even a special offer that you want to give your potential customers.
Setting up a Google my business account includes listing contact details of your business, choosing categories and the getting your listing verified.
Additionally to this your business logo, photos and opening times can be added.
GOOGLE WEBMASTER TOOLS
Google webmaster tools reports how Google sees your website and what is going on. By knowing this corrections can be made so the site is better ranked by google.
The process is :
Set up a google account and then :
After you add your website you’ll have to verify that you actually own the website. You can do this through four ways:
1. Add a DNS record to your domain’s configuration – You can use this option if you can sign in to your domain registrar or hosting provider and add a new DNS record.
2. Add a meta tag to your sites homepage – You can choose this option if you can edit your site’s HTML.
3. Upload an HTML file to your server – You can choose this option if you can upload new files to your site.
4. Link your Google Analytics account to GWT – You can use this option if your site already has a Google Analytics tracking code that uses the asynchronous snippet. You must be an administrator on the analytics account for this to work.
Once the website is verified you will start to see data being reported.
Your account dashboard will give a rough overview of everything from what keywords you are ranking for to how much traffic you are getting.
But more importantly it will report what problems google bot is having when it crawls the site to index it in its search results and things like how many pages of your website it has indexed.
It will also show information about the website sitemap, the websites links and if any links are broken and a short list of the the top link backs to the website.
All this information will be used to plan a successful search engine optimisation campaign for you.
If you would like to set up Google webmaster tools for your website please get in touch and we review your website.