When we design a website and have been asked to search engine optimise it we have formulated way of doing this.
In brief this is what we do for SEO work:
1/ research keywords and key phrases for that websites service or products
2/ Make a list of around 10 of the these based on number of searches against the amount of competition for the keywords from other websites
3/ Write content making sure these keywords and phrases are included the optimum amount of times ( or amend text supplied by the client )
4/ Put in the META information into the website pages
5/ Set up a Googles places and maps listing
Search engine optimising for local website searches is becoming more important because of the way customers are using the internet.
Here is why you should have your website search engine optimised for local searches
1/ MORE PROFIT
You can probably charge a higher price for the same service. It is proven that people are prepared to pay more if buying from a local supplier than a distant on they don’t know.
Surprisingly currently 78% of local mobile searches result in offline purchases.
2/ A HIGHER CONVERSION RATE
Local search engine optimisation is 50% more successful than other advertising.
3/ LIKELY TO BUILD UP A BETTER LOCAL PROFILE
Your local search engine optimisation will make you more targeted by local searches. People do local searches will get to know you and become closer for the future.
4/ Local SEO IS MORE COST EFFECTIVE
the point is that you are able to make contact with the potential customer when they want you to, you can visit them , arrange meetings etc.
5/LOCAL SEO MAY EVEN OVERCOME THE BIG COMPANIES
Getting listed in Google Places and Google Maps increases your chances of appearing among the local search results. Local SEO is a perfect way to beat the larger companies.
Surprisingly recent statistics say only 44% of businesses have registered on google places.