Local SEO
If your business does most of its business in a particular geographic, then Local SEO work on your website and other accounts like GMB (Google My Business account), is a sure fire way to improve your websites ranking.
By improving your websites ranking will help it get found in searches on search engines.
other digital marketing services
What is local SEO?
So what is a NAP (Name, Address and Phone number) Citation?
In local SEO, a citation is a mention of business information like it's name, address, and phone number (NAP) – anywhere else on the web.
Local citations commonly will be found in business directories, on social networking or review sites and on all kinds of other websites.
Why is Local SEO Important?
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Our Local SEO Services:
Maps & Listings
There are 3 local Google business results that gives your website an opportunity to be found on.
1st Google maps listing
2nd Local biz results (NAP)
3rd Organic results
We understand how these results get ranked and can do SEO work to make sure you get found under for your local searches.
Keyword Research
Business owners generally know what the main search phrases might be to find the business and services.
From these basic keywords we can research what actual keywords are being searched and have an idea of how many people are using that search in a month.
We will also understand how many competitors websites are also optimising and fighting for that same keyword.
From these pieces of information we can create a list of keywords worth aiming at for your local SEO.
GMB (Google My Business Account)
Very recently it has been researched and reported the main factor for a website to rank higher in local search results is their GMB (Google My Business Account).
Your local business website is still very important. The content on your page and the links pointing to your site still play a role in your local SEO rankings, but to rank number 1 your GMB account has to be very good.
You need to make sure your profile is completed 100%, but doing the basics will also get you results.
Finding the right categories to rank your website and business under is very important, as is listing your services and products properly.
NAPS (Name, Address & Phone Number)
Reviews
Reviews are also a factor for local SEO. More importantly, negative reviews on your GMB account can affect your results.
To get good reviews you will need to actively ask for them. Often a simple email with a link to your reviews will suffice.
It is also worth finding time to reply to the reviews as well, it makes you look like you care, both to Google and your potential clients.
On-Page SEO
Once we have optimised your title tags and body copy with our trusted SEO techniques, we will need to generate content around your local geographic location or locations.
We can make your website rank in geographic locations even though you do not physically have premises in that location.
Still classed as local SEO, your website will show up in SERPs (Search Engine Results Pages).
NAP Citations
NAP citations are like backlinks, they are hard to build, but very important.
We will check out and review your NAP data and aim to make it 100% consistent everywhere. This means on places like your website, GMB profile, local listings and business directories.
It may be difficult tracking down all listings, but incorrect ones will need to be amended, if even slightly different from the other citations.
Our Massive SEO Packages
Transparent plans, no contracts
Starting from only £199 per month (+VAT)
