Other Design Services
Our PPC Services
Pay-Per-Click (PPC) Advertising is an effective digital marketing service which allows advertisers to bid for the highest search position, based on the amount they are willing to pay for each click.
Our team of PPC experts at Core Design Communications Ltd in Coventry will put their expertise and skills into handling your PPC campaign.
Having spoken with you about the aims of the PPC campaign we will go about starting a PPC campaign that gives the very best of return on your investment.
If it is the first time you have entered into a PPC service we will aim to explain the service and put your mind at ease and explain how it works and how we aim to get the very best results for you.
Having different Pay Per Click website platforms to utilise we will suggest the best one that is more suitable to your product or service.
Our Pay Per Click (PPC) advertising can be the quickest way to get your brand to the top search results within Google. Digital marketing budgets can however be waisted if you don’t know what you are doing.
Our PPC experts will develop your pay per click campaign and managing it on a monthly basis so you get the best results possible.
We can help you develop keyword focused campaigns and create eye catching advert copy to result in a successful PPC advertising campaign that gives the best return on investment (ROI).
So What are the Benefits of PPC Management V SEO?
Pay Per Click Management in Coventry
A great website that interacts with customers is a great start but it is of no use if no one finds it. Our SEO services will get the traffic to your site over time but if you want instant results there is no better way to achieve getting your website out on the internet than having a PPC advert and campaign.
If your current pay per click campaign is failing our PPC management team can review it and make any amends so you start to get the returns you should.
We have a customer thats main business is mobile tow bar installers. For most of the year they rely upon their SEO to bring in visitors to their highly successful website.
However in the summer months when their service is in more demand they run a PPC campaign. They do this although despite their SEO helping their website be in the top searches for their keywords.
This is because people often click on the pay per click adverts at the top of search results first and they want to connect with these customers also.
So you could say PPC management in some cases can be an addition to organic SEO so making sure all potential visitors see your website in all of the search results on page 1.
FAQs About PPC Management Services
With PPC ads, the cost is due to several factors, including:
PPC Bid: In PPC terms, your bid is how much you’re willing to pay for someone to click on your ad. While you may pay less than your bid (depending on the ad auction) you won’t pay more than your bid.
PPC Targeting: Targeting in PPC terms ranges from the keywords to demographics you want to include. So bidding on a competitive keyword will create higher costs, this is why you have to review what keywords you want to go for, going for the obvious ones may quickly use your budget up.
PPC Ad Quality: In PPC terms the quality score of a PPC ad can affect the cost. Google ads for instance will look at the quality of the advert and the relevance of it. This means a PPC ad based on a keyword that is classed as high quality can expect to have a lower cost for the exact keyword compared low quality ad.