PPC Management Services



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Our PPC Services

Way over half of small to midsized businesses use PPC campaigns, making it one of the most popular digital marketing service.

Pay-Per-Click (PPC) Advertising is an effective digital marketing service which allows advertisers to bid for the highest search position, based on the amount they are willing to pay for each click.

Our team of PPC experts at Core Design Communications Ltd in Coventry will put their expertise and skills into handling your PPC campaign.

Having spoken with you about the aims of the PPC campaign we will go about starting a PPC campaign that gives the very best of return on your investment.

If it is the first time you have entered into a PPC service we will aim to explain the service and put your mind at ease and explain how it works and how we aim to get the very best results for you.

Having different Pay Per Click website platforms to utilise we will suggest the best one that is more suitable to your product or service.

Our Pay Per Click (PPC) advertising can be the quickest way to get your brand to the top search results within Google. Digital marketing budgets can however be waisted if you don’t know what you are doing.

Our PPC experts will develop your pay per click campaign and managing it on a monthly basis so you get the best results possible.

We can help you develop keyword focused campaigns and create eye catching advert copy to result in a successful PPC advertising campaign that gives the best return on investment (ROI).

So What are the Benefits of PPC Management V SEO?

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PPC advertising and management will give immediate results
As soon as the pay per click advert is set up, dependant on how quick Google puts it live, your advert is out there ready to get you results.
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PPC advertising and management will give immediate and targeted results
Because a PPC advert is based on the keywords you have set up to show your advert under, as long as these are correct, you will get the specific and right customers.
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PPC ads costs are visible at all time
Whatever the platform the PPC advertising is on, the costs will show in real time.
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PPC management
PPC management allows for PPC adverts and campaigns to be adjusted instantly so budgets can be put into the more profitable keywords.
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PPC management can be set up on a monthly basis
A PPC campaign and advert is set up based on a budget figure you are happy to spend towards. The pay per click advert can be paused and started or stopped completely on a daily business.
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People who click on PPC ads are twice as likely to buy a product or service than an organic visitor
This is because through our PPC ad management we have targeted the right customer for your business who is ready to buy.

Pay Per Click Management in Coventry

Our friendly and knowledgeable pay per click management are on hand to walk you through the steps of getting the very best results from your website.

A great website that interacts with customers is a great start but it is of no use if no one finds it. Our SEO services will get the traffic to your site over time but if you want instant results there is no better way to achieve getting your website out on the internet than having a PPC advert and campaign.

If your current pay per click campaign is failing our PPC management team can review it and make any amends so you start to get the returns you should.

PPC management case study.

We have a customer thats main business is mobile tow bar installers. For most of the year they rely upon their SEO to bring in visitors to their highly successful website.

However in the summer months when their service is in more demand they run a PPC campaign. They do this although despite their SEO helping their website be in the top searches for their keywords.

This is because people often click on the pay per click adverts at the top of search results first and they want to connect with these customers also.

So you could say PPC management in some cases can be an addition to organic SEO so making sure all potential visitors see your website in all of the search results on page 1.

Our PPC service is generally based on Google AdWords and Facebook advertising.
Our PPC management are experts on both PPC platforms and often it is worth trying both platforms. Our experience in PPC management and services has shown that different advertising platforms can return a different type of customer to the same product or service. If you know the type of customer you are aiming at then our pay per click team can explain which may be best for you. If you are unsure then the flexibility of pay per click means we can set up campaigns on both fairly easily and we can review and monitor which works best for you.
We bring your ideas for your business marketing to life through truly custom design for both the web and in printed marketing literature.

FAQs About PPC Management Services

Do people click on online PPC ads compered to organic search results?
Yes people do, PPC ads get more than 45% of page clicks.
How much does a PPC ad campaign cost?
Prices for a PPC ad campaign vary by business to business, the industry its in and what the real aims and results required. The cost can be limited by setting a budget so you know what the maximum spend will be when setting out.
How is the PPC ad costs calculated?

With PPC ads, the cost is due to several factors, including:

PPC Bid: In PPC terms, your bid is how much you’re willing to pay for someone to click on your ad. While you may pay less than your bid (depending on the ad auction) you won’t pay more than your bid.

PPC Targeting: Targeting in PPC terms ranges from the keywords to demographics you want to include. So bidding on a competitive keyword will create higher costs, this is why you have to review what keywords you want to go for, going for the obvious ones may quickly use your budget up.

PPC Ad Quality: In PPC terms the quality score of a PPC ad can affect the cost. Google ads for instance will look at the quality of the advert and the relevance of it. This means a PPC ad based on a keyword that is classed as high quality can expect to have a lower cost for the exact keyword compared low quality ad.