Harrington and co estate agents recently underwent a rebrand as they distinguished themselves from new smaller estate agents coming into the market.
We were approached by Harringtons to create a new logo and new branding. Their previous logo and styling was quite old and was not projecting the right image of their estate agency.
They had noticed that over time their image had dated and gave us a clear brief as to how they wanted to look.
The aim of the rebranding was to project that they are an established High street estate agency, that they could be relied upon with old style values but are using modern techniques in their selling process and that they are forward thinking.
They wanted a classic style logo and wanted to keep their current colour palette of yellow and blue.
So we designed and presented a few logo options and showed them some slight variation in pantone colours of their yellow and blue. By looking at the alternative colours completely changed the feel of the logos making them look modern as well as classical.
The logo options were mainly font based so we gave a choice of fonts but also added a stylised h for Harringtons which they really liked.
They absolutely loved the logo options and we were able to quickly finalise the chosen logo option.
The logo would be initially used on their website, stationery, sales boards and printed flyers and brochures.
So to develop the brand we chose a set of pictures to be used on the website, flyers and brochures as well as designing a set of icons to highlight their different services.
We designed their website first because this is the first point of contact that customers had and it was large enough to develop the style and tone of language.
We then designed a set of stationery items that included letterheads, compliment slips and envelopes. For the printing of these we sourced a classic type paper to reinforce the new brand style.
The new branding then has been rolled out on their promotional flyer and brochure.
We have worked closely with Anne Harrington – here is what she said about us:
IMPRESSED WITH THEIR PROFESSIONALISM AND CREATIVE FLAIR
I have repeatedly employed the services of Core Design since 2008 in numerous marketing areas including branding, graphic design, promotional leaflets, website creation and social media enhancement and I have always been impressed with their professionalism and creative flair. They have worked really hard to get to know my business and to understand my vision for the company which has meant that the marketing they have produced for me is not only strategically well planned and executed but that it accurately reflects my business needs. I am very happy to recommend Core Design and if you utilise their skills you can be sure that the marketing material they produce for you will be contemporary and effective and wrapped up in a very friendly, personal and attentive service.
Harrington and Co