Some people might find it antiquated to think of utilising a brochure to sell their business in the age of digital marketing and social media advertising. How does marketing with a brochure compare to all of these high-tech strategies?
When it comes to networking, handing out brochures after speaking with prospective clients or consumers is an efficient approach to promote. Brochures are also cheap to produce and can be tailored to your ideal market.
Brochures may also just be a novelty in a paperless age to set you apart from the competitors. How useful are brochures for marketing, though?
The Many Uses of a Brochure
Brochures Reach the Intended Audience
Brochures are simply informational publications about your company. The majority of the time, they are handed out in person at gatherings, meetings, networking events, and other occasions.
By using this distribution strategy, you can target particularly the individuals you think will be interested in your company. The personal touch of receiving something by hand (and getting to know the people behind the business) means before people have even read the brochure they already understand a little bit about your business. Brochures are distributed by hand because it is more cost-effective, and they also convey information about your company.
A great example is a takeout menu delivered to your door right before you decide where to eat is highly targeted because you know the recipients are in your delivery area.
Brochures are a tangible marketing tool for events that are exclusively distributed to people who meet your criteria from having a conversation.
Brochures Interact
A brochure allows potential clients to connect with the information they have gotten through the brochure rather than forgetting it among the vast internet; it is something they can touch, save, and give to others.
The content of a brochure has far more relevance when it is physically in front of the reader, and it also grabs their attention more than an online advertisement may.
While an online advertisement may be challenging to track down and locate, a brochure is simple to obtain because all you have to do to read it again or pass it on to a friend is pull it out of the drawer.
For instance, a lot of brochures are handed out at events where stalls are set up advertising your business, college, university, and so on; as a result, when people walk over to your stall, they are interested in what you have to say and want to learn more about what you have to offer. A brochure can be utilised as a take-away item that provides more information in a visually appealing way.
There’s nothing better than opening a brochure and smelling the scent of new ink.
Appearance of the Brochure
A brochure’s look is crucial since it immediately conveys a lot of information about your company to the reader. Brochures work similarly to the adage “first impressions count.” If you deliver a potential consumer an unsightly brochure, they will immediately form an opinion of your company and may assume that you don’t put much effort into it. They will link your brand with quality if they are given a glossy technicolour marvel.
A high-quality brochure will not be thrown away and will be preserved by the recipient; they will value the calibre of the materials used, the print, and the contents.
Even though it’s said that “you should never judge a book by its cover,” the more attractive your brochure is, the more effective it will be as a marketing tool. A compelling image on your brochure will keep readers interested, a technique used in designing many brochures.
But the quality of the actual material is what really contributes to the ability to make a strong and long-lasting impression with a print brochure. Not simply the aesthetic quality of the content, such as punchy language, arresting photos, and vibrant colour schemes, but also the use of premium paper and inks.
And the greatest printing methods are used to put this together. Using top quality lithographic and digital printing presses is always at the heart of a good brochure.
Cost Effective
Once they are created, all that is left to do is print the brochures. By choosing a printing method like lithographic printing, which enables you to produce a huge number of high-quality brochures at a reasonable cost, the cost of generating a lot of brochures is relatively low. If there is a lot of competition, some digital marketing strategies, like PPC, can run your business up to thousands of pounds each month if you want to stay in people’s minds.
So it does depend what size of business you are in how you use a Brochure. If you are a small company with a small potential client base then designing a brochure may not be the best marketing method. However with digital printers around even a small run of brochures can be cost effective. The size and number of pages in the brochure will finally dictate if it is cost effective.
Brochure distribution is inexpensive since it can be done by hand, person to person. This distribution adds a more personal touch by introducing potential customers to the individuals they would deal with when making a purchase of their good or services.
Continue Your Branding Message Through a Brochure
When it comes to digital marketing, the adage “out of sight, out of mind” can occasionally be true, especially if your ad isn’t intriguing or catches the attention of potential customers. However, when it comes to a brochure, it’s all you because it is your own and won’t be seen among other competitors’ ads or marketing efforts.
Every word in a brochure is an advertisement for your business, its goods, or its services. The brochure can be filled with special details and pictures that you might not be able to use in a digital marketing advertisement.
If your company has a colour scheme, you should stick with it for the brochure so that it is easily identifiable as one of your pieces of material. For instance, if your company’s logo is purple, white, and blue, incorporate those colours into the brochure’s colour scheme. The buyer will instantly recognise the brochure as part of your marketing collateral and be able to learn more about your company just by looking at it.
Think at how distinctive the red background and golden arches of McDonald’s are.
If people see red and yellow, they will think of this fast-food burger chain, the same goes for you and a brochure, your clients can remember you through your colour scheme.
You can use your logo repeatedly throughout the brochure. Using this tactic can help potential customers recognise your logo and realise it belongs to you when they encounter it again.
Additionally, people will link your logo to the booklet they received from you.
Why You Should Use Brochures checklist
- Trends change, but many people continue to like using brochures because they can present stunning photos and a wealth of information.
- Brochures are made to be consulted repeatedly.
- When looking for information about your business, many individuals find it simpler to access a brochure than to search the web.
- They can be distributed for free and are inexpensive to create.
- You can add a personal touch by giving them to someone else yourself.
- Since they are actually present rather than appearing on a passing advertisement, they are always visible.
- Because brochures are inexpensive, you can experiment with various styles to find which one works best for your business without spending a fortune.
Brochures can be disregarded in favour of more “hip” marketing strategies, yet they nevertheless work just as well at making your company known.
A lot of individuals utilise brochures to gather information, make decisions, and buy goods and services. Even just leaving a luxurious-looking brochure “on-show” on people’s coffee tables works.
Travel agencies, for instance, still extensively rely on brochures to promote their hotels and holiday bargains because buyers can enter the store, take one for free, and end up buying a holiday. Again, tourists utilise brochures to plan their holiday experiences, including where to go, how to find opening and closing dates, and how much admission to famous attractions would cost.
Ensure That They Look the Part
A brochure’s design is crucial since it can influence whether the brochure is successful or not.
Your brochures will be printed with sharp text, clear photographs, and the aroma of new ink if you choose a high-quality printer.
There are many ways to design a brochure. But choosing who does the brochure design is very important. We are professional brochure makers in that we design brochures and also print brochures for our clients. If you are thinking about brochure design we recommend to read this post first about What are the Steps in Designing a Brochure?
