If your business is just starting out with online marketing and maybe you have no budget you may be thinking can I do SEO for free. In short the answer is yes, but how successfully is another question.
Just like we as homeowners can paint and wallpaper our homes but we may make mistakes, the end result does not look as good and its taken a lot of time to do it, time you could be doing something else.
So before you even start to do SEO yourself here are some things to consider first :
YOUR TIME
Even business owners that may have obtained a good knowledge of SEO often struggle to find time to actually do the work. Like most things if you are doing it regularly you will get quicker at it.
If you are trying to fit it inbetween your main work role it will probably take longer. It also takes time to learn and keep up with the ever changing techniques required for SEO.
Aswell Business owners without existing SEO knowledge need to find time to actually do the optimisation and to begin with learning all the techniques will take a lot of time, time that will have to be done out of
normal trading hours.
THE COST V HIRING AN SEO COMPANY
Just because you choose to keep your SEO inhouse, doesn’t mean it will be done for free!
Having a full time member of staff to deal with your online marketing means you will be paying them to do, so your SEO is not free.
Working with an SEO agency makes more economical sense. We offer monthly SEO packages and prices which makes budgeting easier and cheaper than paying for an employee.
Because we are experience in SEO practices and techniques we are a lot more cost effective aswell. We work remotely not taking up any of a businesses internal resources, we dot need a desk and we won’t be drinking your coffee or chatting at the photocopier machine.
You get a fully experience professional SEO expert working on your site to get your site up in the rankings.
YOUR KNOWLEDGE V SEO AGENCY
As business owners you know about your business, the services it offers or the products it sells. As Digital marketing and SEO experts we know about all the technicalities of SEO work.
This means there is no way a Business owner will be able to perform SEO work to the same standard as an expert. Especially because Google regularly changes its Algorithm so how will a Business owner ever find up to date information on how to do this.
TOOLS AVAILABLE FOR FREE
There are free tools for SEO help like this one https://www.semrush.com/seo/. The downside of using these free SEO tools is that because they are free they offer only a limited version which is not good for professional SEO work. They may be useful to start with but to progressthe work you will need to pay for the full version.
Some of the international SEO monitoring tools can costs hundreds of pounds in subscriptions.
So when using an SEO agency the cost of such tools are just not needed as they will be part of the SEO monthly fee.
If you’re looking for help and advice on SEO optimisation for your website, we do offer a range of SEO packages to suit all requirements.
You can call us on 02476601351 or complete our free SEO audit request form here https://www.core365.co.uk/seo-checker/ and we will get back to you.