Like them or not but businesses still say email marketing give the best return on spend than any other marketing function.
This includes comparing to marketing functions like with SEO, Social media marketing, telesales, exhibitions and advert campaigns.
So why is email marketing still so popular?
1. Email is an easy way to reach mobile customers.
One reason email marketing has value for business owners is that it’s an easy way to start reaching consumers on mobile without investing a lot in new technology or software.
There are many email sending systems and portals available some not costing anything to use.
Also in a recent survey showed over 52% of people regularly check emails on their phone.
So the way the emailer is designed as vitally important. We will deal this subject in another article but you must make sure the emailer is designed as Responsive so it displays correctly on mobiles and tablets.
Statistics also show that reported figures say over 42% of retailers emailers are opened on a phone in comparison to 17% on tablets.That means that nearly three out of every five email marketing messages doubles as a mobile marketing message.
This shows there is a big market to sell over mobile phones.
So theres a war against sms text messages that do the same thing however emails win out because :
• It works on mobile devices other than phones
• Emails are free for the consumer, whereas texting may incur a charge
• Emails have far more space for content than text messages, allowing
• for better marketing pieces.
2. It’s an effective way to keep customers informed.
• Email marketing isn’t something marketers do just because they can and it’s easy. The tactic is very effective at helping business owners and consumers stay connected.
• So lets look at some figures:
• Many consumers keep emails to refer back at a later date for price comparisons. A recent survey showed 28% of online shoppers sign up to store newsletters so they are kept informed of things. 59% said they would sign up if offered a reward in return.
So it is clear that emails can deliver content – adding a video to an emailer showed 40% increase in revenue in a recent survey from a high street retailer. So this proves that content is also wanted and received through emailers.
4. It’s easy to customize and integrate into other marketing tactics.
The versatility of email marketing is another reason marketers should keep the tactic in their marketing toolbox. Depending on the depth of the email database and the skill of the designer email marketing messages can range from simple to very complex. Emails can be personalised to include the name of the user and even more. Email marketing can also be utilised with just about any other marketing tactic, which makes email an important part of any marketing campaign.
Choose a top graphic design agency like us at Core design communications ltd, our graphic design skill enables us to design creative and attention grabbling emailers in what is a saturated market. the skill of the designer and also whoever is the copywriter is to make the emailer interesting enough without filling it with top heavy graphics that can make the emailer look like spam.
5. Email marketing is still inexpensive.
Still currently email sending is very cheap. There are different options available with some costing from free but with a send limit put on them. But for a small business this can often be all that they need. There are also desk top bulk email sending software that you can bUY for less than £100 that you can use whenever you like.
Whatever your requirement we are always happy to discuss what we would advise so please get in touch or go to http://core365.co.uk/digital-marketing-coventry