What is SEO?

SEO is an area of work that people struggle to explain but is quite simple.

SEO also known as search engine optimisation or search engine optimization if you are american and is the work a web design agency or a specialist SEO company does to make your website appear in ORGANIC search engine listings.

On the Google search engine there are 2 types of listings.

There are google adwords which will have the word ad in a little box to the left of the listing. This is a paid advert and will cost the advertiser a certain fee every time someone clicks on it. Google adwords have their own advantages but this article is about getting your website listed in the organic searches which are FREE. Organic search engine listings is the 2nd type of listing.

Google is the largest and most important search engine to be found on. Search engines have crawlers that will find your website listing and using their ALGORITHM will list your website under certain keywords and key phrases in the search listings.

So to get your web design found in the organic search engine listings you need to know how the ALGORITHM WORKS.

This is the reason you need to use an SEO specialist who knows how this algorithm works and so can do work towards using the algorithm to get your web design listed as high up in the search engine searches as possible.

Google changes its algorithm from time to time, not often but it does change and it has been known that high listed websites to have overnight dropped off page 1 because Google has changed its search engine listing algorithm – this is how important it is to understand the algorithm it uses.

So this has explained what is seo? Now we will write another simple article of what work is done to make a web design found under searches in a search engine. You will see once you know what work is to be done it is actually common sense.