Page Authority (PA) is a score created by Moz that forecasts how well a certain page will rank on search engine result pages (SERP). Values for Page Authority vary from one to 100, with higher scores indicating a better ability to rank.
Page Authority is based on information from our web index and considers a wide range of variables. Similar to Domain Authority, it employs a machine learning model to determine the formula that most closely matches ranks across the hundreds of SERPs that we compare our predictions to, and then it uses that particular calculation to give Page Authority scores. It is important because it is one way to see how your SEO is having an affect.
What is SEO?
Search engine optimisation is known as SEO. SEO is a term used to indicate using both internal and external techniques to boost organic website traffic. Away of checking how your SEO is performing is to check a pages authority (PA) or the websites Domain authority (DA).
How is Page Authority Scored?
Page Authority is rated on a logarithmic scale of 100 points. As a result, increasing your score from 20 to 30 is far simpler than increasing it from 70 to 80. The algorithm used to determine Page Authority is updated frequently, so your score may occasionally change.
Page Authority vs. Domain Authority
The strength of a whole domain or subdomain is measured by Domain Authority, as opposed to a single page, which is measured by Page Authority. However, because the measures are calculated using the same methods, they are more similar than they are distinct in many aspects.
Where can I Find my Websites Page Authority?
On the internet, there are numerous SEO and online marketing platforms that use Page Authority measurements.
You can use Link Explorer in the Moz ecosystem to check the Domain Authority.
How do I Improve Page Authority?
Like Domain Authority, Page Authority is a comprehensive score that is challenging to directly affect. It consists of a collection of metrics, each of which influences the final result. This multifaceted reliance is wilful.
A metric that attempts to calculate it must take into consideration a large number of variables because Google considers many different aspects when ranking a page.
The best way to improve your PA is to improve your page’s link profile by creating a better link profile through backlinks.
It is best to use an SEO consultant to view and review your page authority because they will be able to interpret this for you and explain what may have affected in a negative or positive way.
