To answer what does a branding agency do, firstly you need to understand why you would want to use a branding agency.
A branding agency may just specialise in branding services. A graphic design agency may offer it as part of their graphic design services. For instance they may also provide a graphic design service like flyer design and thye may also be brochure designers.
There are a number of areas in which a branding agency may specialise in, for example:
- Research & analytics
- Naming
- Brand architecture & portfolio
- Brand positioning
- Brand identity
- Design of the brand visual identity (includes logo design)
- Brand guidelines
- Brand strategy & management
- Brand communications
- Brand experiences
- Internal branding
- Re-branding
- Packaging design
It is these specialised areas that sets a branding agency apart from your day to day graphic design agency and advertising agency offering brand design.
A graphic design agency offering brand design can fulfil the above services. The difference being when compared to a specialist branding agency is that they will have explored your brand, developed your name and your business overall. A branding agency can be so many things like a strategist, a creative, a design team.
But overall the expectations of a branding agency and its work is to create, plan, manage, and measure your branding strategy.
A branding agency can only be successful by developing an understanding of the business, clarifying their goals and objectives. They then will communicate this in the correct way to the right people or business.
A branding agency will help provide their thoughts or even a complete strategy to grow the brand.
Part of branding then is to embed your brand purpose, values and identity into the organisation.
So in a nutshell this is what a branding agency does. It is not designing a one off piece of advertising or literature.
Why is it Important to Use a Branding Agency?
Creating and maintaining a brand is very important. Sometimes you will need external help and that is where a Branding agency comes in.
Branding defines your business and gives you an advantage over your competitors. So it’s important to choose a branding agency that will work with you to develop the brand over time.
A branding agency is like having an extension to your business in that they will understand fully how your business works. You should be able to rely on them whether its to communicate with your target audience or staff members.
A branding agency should be aware of your industry and market place and be up to date with what other brands are doing and at any time know where their clients are when comparing to competitors.
This reliance and amount of detail can only be supplied by an external and specialist branding agency.
It is from all of this information that a coherent brand strategy can be pulled together and a direction of growth can be accomplished.
So if you want someone to take control of everything associated with your branding a specialist branding agency is the answer.
However maybe as a business you only want your branding developed and given over as a set of guidelines on how to use the branding.
You may also be a small business that wants to develop your branding but without the complete branding service. For example you as a business know where you stand in your market place or are already aware of how potential customers view your business. Either of these could have already made you aware that you need to change your branding.
If this is the case you may not want to use a specialist branding agency. You can quite easily get the service you require from a graphic design agency or a digital marketing agency.
If you are looking for a branding agency that can fulfil your branding requirements call us on 024 7660 1351 or email info@core365.co.uk and we will show you how.
