Brochures are often used as an addition to the sales process. It can greatly help sales if it’s produced in such a way that explains the companys services or products.

A brochure needs to flow properly from start to finish, just like telling a story. If it doesn’t then it will fail and can lose you potential customers.

Remember who it is aimed at.

Do not create a design style that is not suitable for the services of your business. There is no point designing an ultra modern style brochure if the potential customers are expecting a traditional or classic style in style with what you offer. This will confuse the potential clients and believe your business is not right for them.

Getting the design right is something that comes with understanding what your brand is about. Professional brochure designers like ourselves can interpret this and put this into a brochure design and style that is has the right feel.

Remember the Basics.

Remember to include things that may seem basic when creating a brochure. This information is things like company name, contact information like phone number and website address and your Logo.
Ideally it should include a headline on the front and some key points highlighting the benefits that you offer.

Avoid using long sentences, so keep the text brief and in easy-to-read blocks of text. This will keep the reader interested throughout the brochure. Make sure to include graphics and photos throughout to break up the text to keep it interesting. Investing in infographics to explain something rather than writing about it is also a helpful tip.

Create Good Headlines.

Create interesting headlines throughout and make sure they stand out. Often it makes sense to have a heading on the front cover with brief chunks of text that explains about the brochure and how it is going to help the potential reader. This will guarantee to grab the readers attention and have no option but to look inside and start reading more. Good Brochure design and layout will help this also.

Don’t Overload with Information.

The obvious thing people do when creating a brochure is to try to include absolutely everything they do. Less is more in brochure design terms and too many messages will dilute your main selling points. If you concisely explain your main points your potential clients will quickly understand what you are offering and why and buy into that. If they do so your brochure will have been successful.

Include Call to Action’s.

Having put together your brochure’s content and being pleased with it, do not think that is it. You still have to work hard to get those enquiries coming in. Even though you believe you have covered everything don’t assume the readers will take any action. You have to take the initiative and include 1 or 2 call to actions. Call to actions are things that will make the reader do something like enquire about something, find our more information about a particular product. Giving an incentive like a free sample, a no obligation quote that sort of thing can make the difference for getting enquiries.

Avoid Technical Words.

Do not use technical words to explain things, use language and words that everyone will understand. If there are too many technical words used the reader may think your business is not right for them. Big and technical words will not impress, in fact they will have the opposite effect.

Don’t Cut Corners on the Printing of Your Brochure.

The final print finish confirms the quality of your business. Just like final handshake in business deal, you will be left with confidence of the brochure feels substantial.

If you are unsure as an experienced graphic design agency we advise the weight of the card, texture and overall feel are some of the first things someone will notice about your brochure. Use high quality paper and print finishes to create the right impression. Leaving a lightweight and poorly finished brochure after a sales meeting with unravel all the good work done.

So use your budget wisely, using a professional brochure design agency will guarantee the right design and feel of the brochure and be guided by them for the printing specification as well.