What are SEO packages?

Core Design CoventryDigital Marketing

SEO infographic

SEO packages are marketing services offered by SEO expert agencies and seo consultants.

An SEO package is usually invoiced and done on a monthly basis. There can be different SEO packages that are priced differently due to the range of work to be done.

What types of SEO packages are there?

SEO packages come in various forms, each varying due to the scope of work included in them. In general an SEO agency will offer a set of 3 or 4 SEO packages.

At the end of the day the SEO for a business will always be based on and tailored to that business.

Sometimes a package may include for Local SEO, national SEO or even international SEO.

Local SEO

Local SEO included in packages are based around optimisation of a certain location.

An important part of local SEO is your Google My Business page. By optimising its content regularly will give a business a major presence from searches on Google maps and places in their geographic area.
Choosing geographic based keywords will be normal in this instance like double glazing and then the location.

National SEO packages

National SEO packages are for businesses that operate in a larger sphere, focussing less on attracting local traffic from one geographic location. However, one SEO technique is to design a website around pages aimed at lots of different locations. This can be a very effective way of covering a larger geographic area. If done correctly you can find that optimised page soon appearing with the pages of businesses who are actually located in that area.

National SEO in comparison to Local SEO will involve much more around content of the website and backlinking which can be a major factor in page ranking.

SEO Audit

To begin any SEO package there will be an SEO audit done first. An SEO audit reviews the website. This will look at content, meta information, page structure and number of current backlinks to the website.

Why are SEO packages important?

You can do SEO for free. But as we have written in another post here https://www.core365.co.uk/digital-marketing/can-i-do-seo-for-free it is fraught with a lot of problems. Coupled with the fact that the rules change so often, means it is impossible to do it correctly if you are running your business as well. There are many online SEO tools and also websites that help explain some SEO techniques we are confident you will never do SEO for free as good as an SEO agency. Even if you do not do it yourself but a member of staff does it, it is not free. You have to pay for their time and it os very likely they will take much longer than an SEO Agency.

So in conclusion, SEO cannot be done for free by yourself and in fact, an SEO package will work out cheaper in the long run.

Do SEO packages work?

We think SEO packages do definitely work. However you need to understand SEO packages are not works of the mystic magic. They are are packages that pay for work that takes time to do. The work cannot be rushed too much because this may act as a red flag to search engines like Google.

So as long as you are aware SEO packages are to be treated as medium to long term investment in your website, you will be happy with the results.

Using an SEO agency for an SEO package you need to remember you are paying for their expertise, they cannot give guaranteed results.

Any SEO package that promises results such as reaching the top page of a Google search, should be viewed with suspicion.

Ultimately an SEO package is a great investment, but only if you understand what you are expecting. If you do then they are a great way to make substantial strides towards meeting your goals.

What are the cost of SEO Packages?

As we mentioned before, SEO packages normally come in 3 or 4 different packages. Each will, at the end of the day, depend on how much work is committed to within each of the months.

You can view our SEO cheap packages prices on our website.
As with all things, you get what you pay for with an SEO package. If something looks too good to be true, it likely is.

To choose an SEO package provider see if they have a track record of providing SEO packages and to who.

Try to speak with them and see if they understand your business. If an SEO agency does not understand your business or its services or products, then how can they help to promote them properly?

Fortunately we have over 20 years experience of working with and for many various businesses which certainly helps. There is a possibility that we have come across your services before that will help. Alternatively our expertise is to quickly understand about a business. This is true of all our digital marketing services and also our graphic design services.

How to choose a SEO package right for you

We recommend to follow these guides in finding the right SEO agency or SEO Package.

  • Write down what you want to achieve
  • See if the SEO agency understands your business
  • See if the SEO agency gives clear communication on what they will do
  • Have they got a proven track record of results, ideally from clients within your industry?
  • Is the SEO package within your budget?
  • Do you feel you can trust the SEO agency?
    This is critical because you will be giving access to your website and other accounts to an organisation which is a stranger to you really. Do you trust them to not do something wrong that could cause harm to your business?

What is contained in an SEO package?

There is much more to an SEO package than just inserting keywords and emending copy on your site.

Any SEO package should include the following services:

  • Research into keywords
  • Seo Audit
  • Local SEO and National SEO
  • Create and amend website content
  • Write good copy for blogs and social media posts
  • Proven backlinking network

There is a lot to know about SEO packages and plenty of benefits to be gained from them. Using the right SEO agency will get your website moving in the rankings.

Contact us at Core Design Communications if you would like to learn more about our SEO agency and our SEO Packages.

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